Tata Tetley Case Study Solution Report

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Tata Nano Case Study

...1 A Project Report Submitted on the Technology of “Tata Nano Car” As Part of the Course Managing Technology for Competitiveness PREPARED BY Choidup Dorji (113378) Wangmo Chador (113377) Pishenbay Adilbaevich Umirbekov (113417) Nipu Kumar Nath (112889) Christian Riisager (112846) 2 Executive Summary The study of Tata Nano car technology has demonstrated the fact that how a technological revolution has taken place in Automobile sector by the introduction of Tata Nano car in the market. It is 2 feet shorter than a Mini Cooper, has a comical appearance and weighs less than the four passengers it seats. But for the 350-millionplus middle class of India, Tata Nano, the world's cheapest car at $2,000, is a cause for exhilaration and for the first 100,000 lucky customers drawn via lottery, it's a dream come true. A century after Henry Ford put America on wheels with the Model T; the affordable Tata Nano is doing the same to the less privileged of the world. What is now dismissed by many as a "toy car" could soon reveal itself to be the mouse that roared, one of the most transformational consumer products of the century. Roughly 100,000 Indians lose their lives on the road every year, seven times the rate of the developed world. In a country where it is not uncommon to see entire families overflowing a rickshaw or women in saris sitting side-saddle on a bike with small children on their laps, moving one's family from an unsafe bike into a plastic capsule is......

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Tata Docomo - a Case Study

..................9 9.1 Pay Per Second Billing ..................................................................................................................................9 9.2 Diet Plan .................................................................................................................................................... 10 9.3 Getting Tata Docomo Post paid connection becomes easier ................................................................... 10 9.4 BUDDY NET................................................................................................................................................ 10 9.5 Pay Per Site Initiative ................................................................................................................................ 11 9.6 Free Airtime Rollover (FAT) ....................................................................................................................... 11 9.7 Push 4 all Mail ........................................................................................................................................... 11 10. Situation Analysis .......................................................................................................................................... 12 10.1 Company ................................................................................................................................................... 12 10.1.1 Image in the market ..........................

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Tata Nano Case Study

...Tata Nano Case „5 C Analysis and STP“ For Marketing Strategy & Customer Management By: Sebastian Schmickler As of 20. March 2013 Customer The core benefit for the potential customer can be seen in the extremely cheap availability of a 4 seats offering individual transportation opportunity with a certain level of safety and comfort. This benefit will satisfy the pursuit of an affordable, individual and independent way to travel and transport things. The Customer therefore can be defined as individual that only can afford a limited small amount of money in order to buy a car (smaller household income). This leads to the conclusion that the potential buyer can be seen as part of the lower income class of the population (Indian middle class). The buyer of a Tata Nano will additionally generate in interest for those who search for more safety for example while transporting family members from a place to an other. Looking at this concern a consumer is a person not having a similar opportunity for same transportation. This can result from the absence of a car or the use of a scooter or bike (public transportation in some region can be seen as dangerous too). The customer could likewise have the need for a more convenient alternative to travel (for example during rainy or cold weather conditions). Company As core competence of Tata Motors Ltd. (Tata Group)(former TELCO) the good worldwide experience of manufacturing cars must be taken into......

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Case Study Analysis Methods

...Analyze the Company’s History and Growth. A company’s past can greatly affect the present and future state of the organization. To begin your case study analysis, investigate the company’s founding, critical incidents, structure, and growth. 2. Identify Strengths and Weaknesses Within the Company. Using the information you gathered in step one, continue your case study analysis by examining and making a list of the value creation functions of the company. For example, the company may be weak in product development, but strong in marketing. 3. Gather Information on the External Environment. The third step in a case study analysis involves identifying opportunities and threats within the company’s external environment. Special items to note include competition within the industry, bargaining powers, and the threat of substitute products. 4. Analyze Your Findings. Using the information in steps two and three, you will need to create an evaluation for this portion of your case study analysis. Compare the strengths and weaknesses within the company to the external threats and opportunities. Determine if the company is in a strong competitive position and decide if it can continue at its current pace successfully. 5. Identify Corporate Level Strategy. To identify a company’s corporate level strategy for your case study analysis, you will need to identify and evaluate the company’s mission, goals, and corporate strategy. Analyze the company’s line of business and......

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Tata Case Study Analysis

...Case Analysis – House of Tata: Acquiring a Global Footprint Explain what are any problems or challenges by four major Tata’s businesses; Tata hotel, Tata tea, Tata Steel, and Tata Motor, and justify the solutions for success in business management. Overall, those three Tata’s businesses have commonly objective to increase potential growth of marketing competitiveness, while to broaden management to be higher level of international-scale operation. To be sorted out by each department, Tata’s tea Due to being three times the size of Tata Tea, different economic scale of Tetley becomes a concern distracting firm manager overly focused on acquisition. This proposition corroborated according to the case is that “the senior management of Tetley was virtually unchanged after acquisition2” because the firm was trying to relieve complexity generated after acquisition. Thus, Tata’s tea could better restructure management temporarily from acquisition with supplemented Tetley’s tea to be leveraged buyouts due to managerial mistakes. Which is Tata tea management emphasized on product quality improvement in the long term by focusing on value-added, branded tea, and sales presence in advanced market rather than benefits of shareholders1. This can be noticed from the case that “Tata Tea limited its equity contribution to an amount that we could service on our own without any returns coming for a period of time even though not yet hurt Tata Tea shareholder2. This consequence...

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Tata Ace Case Study

...trend in each segment of commercial vehicles to continue in the coming years. LCV goods carrier is the fastest growing segment that is estimated to register a sales growth of around 20% during FY 2012-FY 2015.We observed that hub and spoke model and small commercial vehicles are among the major trends which would drive the Indian CV market in near future. During the regional analysis, it was found that South India leads the country in terms of commercial vehicle market. Besides, the growth in the CV industry will boost up demand for used commercial vehicles in coming years. Global: The global commercial vehicle industry witnessed negative growth during 2006-2011; however, over 2012-2017, it is forecast to experience moderate growth and is estimated to reach $521.5 billion by 2017.The global commercial vehicle industry consists of the production of light commercial vehicles (LCVs), heavy trucks, and buses and coaches. It focuses on the freight and transportation sector as its major customers. Top 5 countries for CV industry 1) Isuzu 2) Daimler AG 3) Volvo Group 4) Toyota Group 5) Tata Group 2.What do you understand by HCV, MCV, & LCV and Why it makes sense to target LCV segment for long term survival? Answer: HCV :Heavy commercial vehicle. They carry a weight more than 12 ton. They are basically heavy trucks. MCV: Medium commercial vehicle. They carry a weight of 7.5-12 ton. LCV: Light commercial vehicle. They carry a weight from 1.2 -......

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Tata Ace Case Study

...Marketing Management Tata Ace Case Study Solution 1. Analyze the Commercial Vehicle Industry at both Global and Indian scenario? Which are the top 5 countries for CV Industry. Indian Scenario- Indian Commercial Vehicle industry can be mainly segmented into * LCV and * M&HCV industry. LCV consist of three wheelers and four wheelers up to 1 ton capacity. Tata, Bajaj, Mahindra, Force motors and Piaggio are the major players of LCV industry. M&HCV consist of four wheelers such as medium sized pickups, single axle and multi axle buses and trucks. Tata, Mahindra & Mahindra, Eicher, Volvo and Swaraj Mazda are major the players of M&HCV industry. Also, two wheelers, passenger cars and SUV’s were also used for freight transport. Non motorized vehicle sector included bullock carts, bicycle rickshaw, horse drawn carriages, and manual pull carts. The size of the non motorized section was large but undocumented. After many successful years, In India commercial vehicle industry is going through a bad patch due to following reasons- • Economic slowdown • Delay in infrastructure facilities i.e.-Roads Medium and high commercial vehicle industry has seen significant slowdown while LCV industry is still experiencing growth. To overcome the slowdown OEMs have started investing in more research in technology, design, innovation, increasing the reach and increasing the standard of aftersales service instead of investing in expansion of output......

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Case Study of Tata Nano

...email arrangement with the Lecturer Note: In order to facilitate learning and minimise disturbances to class, it is expected that students will arrive to class in a punctual manner. Students who are more than 10 minutes late may be refused entry while the class is in progress. Teaching Strategy The learning outcomes in this unit will be achieved through a combination of face-to-face lectures and tutorials, supported by online learning resources and the availability of staff consultation. Achievement of learning outcomes requires students to prepare for each class, complete all assessment tasks and undertake adequate private study. As a guide, you should expect to allocate the following number of hours each week to adequately study this unit: • 1.5 hours lectures • 1.5 hours tutorials • 6 hours preparation and private study Prescribed and Recommended Readings: Prescribed Textbook: Kotabe, M. and Helsen, K. (2014). Global Marketing Management, 6th Edition, John Wiley & Sons, ISBN: 978-1-118-46648-3 Additional Reference Books: Kotabe, M., Hoon Ang, S., Griffiths, K. Marshall, A., Voola, R. and Helsen, K. (2013), International Marketing, 4th Asia-Pacific Edition, John Wiley Cateora, P., Gilly, M. and Graham, J. (2010). International Marketing, 15th Edition, McGraw Hill, Australia Cateora, P., Graham, J., Sullivan Mort, G., D'Souza, C., Taghian, M. and Weerawardena, J. (2011). International Marketing, 2nd Edition, McGraw Hill,......

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Case Study Analysis Paper

...Case Study Analysis_WK5 PSY322/Consumer Psychology and Research June 16, 2013 Case Study Analysis The subject case studies are designed in order to conceptualize the cross-cultural consumer behaviors, their effects on business and company activities while analyzing the case study. The main realm of subject study is the consumer behaviors in global perspectives. The studies are also aimed to create the sense in the students about how to analyze the case study. So to achieve the said objectives the extensive literature review is conducted including the evaluation of consumer behaviors and their decisions regarding purchases while including the lessons learned by the Apple regarding the differences in consumer behavior and purchasing decisions between the Japanese market and the market outside of Japan. The consumer behaviors during the field survey administered under subject study are found dissimilar across the cultures. These dissimilarities in behaviors of the customers across the cultures affect the company’s marketing mix strategies. These effects are discussed in sections created below. Likewise the lessons learned from the Walt Disney Company about consumer behavior and purchasing decisions at Hong Kong Disneyland has also been added as a part of study while explaining various issues that may influence the behaviors of the consumers. Lastly the survey administered identifies the reasons behind the Japanese consumers’ behaviors of hating the iPhone...

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Tata Case Study

...this topic though. CAPITALIZING ON TATA MOTORS’ SUCCESS Arguably, one of the most significant aspects of a business’s strategy is constantenvironmental scanning, or looking for opportunities that will either help a business grow or salvage plummeting profit margins and stock values. In the case of Tata Motors, and thecreation of the Nano and OneCAT from a line of service and military vehicles provide a varietyof different ways for other companies as well as other industries to capitalize on the success thatTata has realized. There are three main avenues that businesses can take to exploit the successthat Tata Motors has generated. First, through acquisitions and mergers, like early discussed,Tata integrates the management, programs, and knowledge of the businesses it buys out.Secondly, Tata Motors places heavy investment into research and development. These two pointshave been discussed extensively throughout this report so please refer to the previous sections:Core Competencies and the SWOT Analysis. Finally, Tata understands and has succeeded ingrowing, profiting, and reducing costs in developing markets for over half a century.Tata Motors, like its parent company Tata Group, has much knowledge andunderstanding in working in developing markets and countries. Companies considering21 Advertisement expanding into developing markets should consider forming a joint venture or partnership withany of Tata Group’s numerous industries.......

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Tata Nano Case Study

...THE TATA NANO: THE PEOPLE’S CAR (ABRIDGED) Source: © User:High Contrast/Wikimedia Commons/CC-BY-SA-3.0. It was one of the longest-awaited and most-talked-about car debuts in India. On January 10, 2008, Tata Motors unveiled the Nano, a USD2,5001 automobile referred to as “the people’s car.” Would it live up to the hype? And did its launch signal a new era for the small car market in India? How could Tata ensure the product would be profitable? Measuring 3.1 m by 1.5 m, the Nano displaced Maruti Udyog’s Maruti 800 as the world’s smallest car, yet its seating room was 21% greater than the 800’s—providing ample room for four adults. The Nano was also one of the world’s most fuel-efficient cars, getting 52 mpg in the city and 61 mpg on the highway. Touted as the cheapest car in the world, the Nano was scheduled to be available in September 2008. 1 USD = U.S. dollar; INR = Indian rupee. Tata and India’s Automobile Industry Tata Engineering and Locomotive Co. Ltd. was established in 1945. In 1954, the company launched its first automobile; between 1954 and 1969, it collaborated with Daimler Benz to produce commercial vehicles. By the 1990s, the company had entered the passenger vehicle market. In 2004, Tata Motors acquired the Daewoo Commercial Vehicle Co. Ltd., Korea’s second-largest truck manufacturer, and became the first Indian company to be listed on the New York Stock Exchange. The next year, it acquired a 21% stake in a Spanish bus manufacturer, and in May 2008,...

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Tata Nano Case Study

...the business, why one should study machine tools industry? There are basically two reasons. One reason is that the machine tools industry is significantly more critical than its share of mechanical worth. Machine tools are typically characterized as force driven machines (not hand held) that are utilized to cut, frame or shape metal. Therefore, machine devices speak to the core of creation machines in the entire metalworking industry - the area which as of now contributes around 40 percent of worth included assembling in created mechanical nations which resembles a genuine development in manufacturing in the nearing decades. Furthermore, the part of machine devices is not limited to equipment alone, the entire programming and its association and control of generation hardware, in the metalworking sector is firmly connected to the attributes and utilization of machine tools. In this way, the machine tools industry may be viewed as a "hub" for supplying both generation hardware and ideas (both equipment and programming) to every single metalworking industries, consequently assuming a pivotal part in deciding the execution of vast parts of assembling regarding both efficiency and worldwide intensity. Consequently, by contemplating the improvement of machine device innovation and its application in mechanical procedures, it ought to be conceivable to improve comprehension of the nature and significance of innovation in the designing business. Recent studies have indicated, not......

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Nissan and Tata Case Study

...Obtain popularity in social media | * Increase sales * Alter people from riding motorcycle to driving Nano * Let people involve social media of Tata * Gain attention from youth | Both Nissan and Tata wants to increase their sales in India, which I think, is their most important goal. Separately, for Nissan, they corporate with the most popular Bollywood actor, Ranbir Kapoor, to produce a series of TV commercials, which show up the unique and competitive features of Micra to public, to gain the brand awareness of unknown Nissan Micra. In addition to the TV commercials, they also partnered with Kapoor producing a film, The New Star of India, to engage younger consumers and jumpstart sales. During the film producing process, they associated with Facebook to select co-actors, in order to receive a high social media popularity. Furthermore, since Nissan Micra has lots of competitors, such as Maruti Swift, Ford Figo, and Hyundai i10 and i20, Nissan also wanted to become the most popular car in B2 category by using social media. For Tata Nano, because of the long history of Tata company and the exist brand awareness of Tata, their goals are different from Nissan. Tata company wanted to let public use Nano to alter their two wheel motorcycle, because Nano is the cheapest car in the world. In addition, Tata partnered with MTV to conduct a TV show, Nano Drive with MTV, obtain public awareness of Nano. Most importantly, during this process, Nissan......

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Tata Consulting Services Case Analysis

...Ranim Hosney 26503470 Presented to: Professor Dickson Jay Comm 401, Section DD Individual MidtermStrategic Management Case Analysis –Tata Consulting ServicesMarch 3rd, 2016 | Concordia University John Molson School of business 1. Problem statement According to the case, in the fiscal year of 2007, TCS made revenue of 4.3 billion USD, and had three goals by 2010. It wanted to reach revenue of $10 billion, differentiate itself from Indian competitors, and target the industry’s global leaders. TCS understood that in order to remain India's largest IT service company and achieve it's "10 by 10" goal, it needed to enhance it's strategy and differentiate itself from other competitors domestically and globally. TCS therefore created the "Experience certainty" campaign. This growth strategy that is based on differentiation positions TCS as provider of operational excellence, relative to its Indian and global competitors. The challenge here is whether or not TCS is able to translate the strategy into an action plan. The problem with the promise of quality is that, it lies in the hands of TCS’employees. The CEO can promise all the quality he wishes, but if his employees are not working towards providing high quality services, the strategy would fail. So we ask, is TCS certain they can provide their clients with quality? 2. Internal Analysis Evaluation of current position In early 2001, TCS aspired to be one of the top 10 global IT services companies by......

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Tata Case Study

...Human Resource Management Term Paper Tata Case 1) Are they ethical? Can they be trusted? There are many myths about Gen Y that they are lazy, casual and lack work ethics but in reality it is not so. We cannot generalize the statement. In order to understand whether Gen-Y are ethical and they can be trusted or not, it is important to know Gen-Y and its characteristics. It refers to the generation of people born between the early 1980s and the early 1990. It is also known as The Millennial. Gen-Y is hard driven, tech savvy, ambitious, and well aware of the social context of their life and their work. Sure, they want money and stuff, but they also value the communal and social aspects of their lives. Everyone would agree that talent is the lifeblood of any organisation. Without young, aggressive, dynamic people no company can thrive because these people bring new ideas. Other positives adjectives to describe them include confident, self-expressive, liberal, upbeat and receptive to new ideas and ways of living.  Gen-Y has a strong work ethic though they don't want traditional schedule from 9 to 5. Gen-Y wants work to be fun and flexible because the line between work and life is seamless. Gen-Y believes in the mantra of working smarter, not harder. The employers must offer flexible working schedule to provide effective work culture that is pleasant and positive. Gen-Y population has a sense of belonging to communities .They are joiners. They want to be with other people......

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